Corporations Line Up To Create Meaningless Rainbow Pride Campaigns

What is rainbow washing and why do so many corporations target the LGBTQ+ community?

Ellen Eastwood
ILLUMINATION
Published in
5 min readJun 15, 2022

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Image of rainbow stripes of paint dripping down a white background
Photo by Sharon McCutcheon at Pexels

Manny MUA is a YouTube creator and a gay man. As an influencer, he’s no stranger to brand deals. But on his podcast, he shared his frustration with corporations during Pride Month.

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Ellen Eastwood
ILLUMINATION

Culture and lifestyle writer | Generalist | Curious | Witty on a good day | Contact: elleneastwood@outlook.com